Jagger is a 3-part Google update which has altered some of the heavy rules of determining page rank and this has influenced the SEO community in its totality. The new Google update has influenced the site page ranking and the key areas, which have got influenced are : Your net page history Method for counting back links web site content and structure Let us look at every one of the areas affected. Your internet site page history One of the serious aspects driving Google ranking is the history of your website. If a particular internal page from your site has been live for a longer time period then it’ll have a better page rank for further phrases. In such an eventuality, you have to approach the promoting of a competitive phrase by selecting secondary phrases that will also contain the first keyword. So if you have competitive phrases as well as a long site history then you stand an improved chance at getting high rankings on Google. According to the Google update, the sandbox per links are working in parts and after a certain period, the links will gain a substantial part of their weight, and after some more time, they’re going to gain some more weight and it will go on. This essentially means that if you pursue a link building campaign today then it will not noticeably have an affect on your Google rankings for quite a long time.