With fifty-two percent of online content being in the form of video, video marketing makes a lot of sense. This is because an individual would rather sit back and watch a video than read the words on the page. You can take your video promotion and reach a lot of people who are incredibly interested in what it is you are offering. If they see a web-page full of text about your product or business, they may bypass it, but give them a video and they may stick around for a while.